Launch webshop The New Chapter
On Wednesday, August 31, the party was held in the studio of Home Is The Artist in Breda. This is where the launch of The New Chapter's webshop took place. Twenty influencers gathered here to admire the latest collection while enjoying a snack and a drink. Brand manager Joelle is extremely proud of this milestone for the successful children's clothing brand that has only been around for one year; “It was a great moment to reflect on everything we have achieved with The New Chapter so far. Sometimes you forget that we have only been in the market for a year.”
This season, The New Chapter has designed a new collection together with momfluencer Fleur Eysberg. During the event, Fleur talked about the process of the collection and proudly showed her own chapter. Only Dancing will be available from September 2022.
Momfluencer Charly also talked about her chapter from the first season of TNC and her inspiring transition from lawyer to mindful parenting coach. Charly is a coach who helps parents to break the automatic patterns of behavior and to experience less stress in parenting. A subject that fits well with the core values of The New Chapter; a brand inspired by real parents' stories.