"We launch a new 'chapter' 8 times a year. The development of these collections is always in collaboration with parents throughout the country who want to share their unique and inspiring story with us.

We are looking for parents who have their own vision of what is good for their child and who also have their own style.

The New Chapter, where creativity meets unique stories. Do you want to become our new partner? The New Chapter is inspired by stories of parents, just like you. Based on your unique story, mood board and color palette, we create a hand-painted print. This print is the starting point of your own collection, a new chapter.

During this process we involve you in all steps and developments, from the mood board to the moment it hits the stores.

We search for all our parents through social media because that is where they often show their own creativity.

We would therefore love it if you would share the process with your community. Are you excited yet?

Tell us more about yourself and your family below. We can't wait to get to know you!"