Sustainability

To reduce our footprint on this beautiful planet, we work throughout the chain in the most sustainable way possible. We not only value producing a beautiful collection, but also the bigger picture.

When designing clothing, we take developments in the world and the growth of children into account. In this way, our (unisex) clothes can also be meaningful in the next chapter, such as a new season, year of life or the birth of a second or third child.

83% of the items in our summer 2024 collection are
made with sustainable materials. The New Chapter uses recycled polyester and organic cotton. We challenge ourselves to use sustainable materials for 90% of our collections by 2025.

Organic cotton: .

We use both the GOTS and OCS quality marks for the organic cotton used in our clothing.

GOTS:
54% of the cotton we use for our summer collection in 2024 is GOTS certified. The Global Organic Textile Standard (GOTS) sets globally recognized requirements for organic textiles. From harvesting the raw materials, environmentally friendly and socially responsible production to labeling. In 2022, our umbrella organization Jolo Fashion Group received the GOTS certificate. With this certificate we can guarantee that the GOTS quality mark is pursued throughout the entire chain.

OCD:
35% of the cotton we used for our summer collection in 2024 is OCS certified. Organic Content Standard (OCS) encourages farmers to switch to organic farming, helps companies develop organic textiles
authenticate and provide farmers with access to the global market.

Recycled polyester:

25% of the polyester we use for our summer collection in 2024 is recycled polyester. Polyester waste is melted down and processed into
grains from which new yarns are then spun. This recycling uses relatively little energy, water and fossil raw materials.

Lidian and her husband Louk, who met at the Willem de Kooning Academy in Rotterdam, have always put creativity at the center of their lives. At our office in Amsterdam, Lidian shared the inspiring story of her meeting with Louk. It quickly became clear that the 'Art-Academy' theme was the perfect direction for this collection. They attach great importance to the development of artistic freedom and creativity, especially when it comes to raising their daughter Mia! Their passion for design can be seen in everything they do, from interior design to food and now also clothing! The new collection takes you into their story and is now available for purchase! 🎨🖼️⁠