LoginSustainability
AMBITIONS
To reduce our footprint on this beautiful planet, we work throughout the chain in the most sustainable way possible. We not only value producing a beautiful collection, but also the bigger picture.
When designing clothing, we take developments in the world and the growth of children into account. In this way, our (unisex) clothes can also be meaningful in the next chapter, such as a new season, year of life or the birth of a second or third child.
83% of the items in our summer 2024 collection are
made with sustainable materials. The New Chapter uses recycled polyester and organic cotton. We challenge ourselves to use sustainable materials for 90% of our collections by 2025.
WHO MAKES OUR CLOTHING?
Our collections are produced in China, Bangladesh and Portugal. We attach great importance to good, close, long-term cooperation with our factories. Some of our suppliers are affiliated with the internationally renowned Amorphi BSCI . For the other production locations we work with, we have drawn up a set of minimum requirements regarding environmental and ethical standards. In the factories we strive to ensure that employees have a safe workplace, are protected and earn a fair wage. For more detailed information, please view our '' The Way We Work '' document here.
Are you curious where our products are produced? Then scan the QR code on the hang tag and follow the path they have taken!
MATERIALS
Organic cotton: .
We use both the GOTS and OCS quality marks for the organic cotton used in our clothing.
GOTS:
54% of the cotton we use for our summer collection in 2024 is GOTS certified. The Global Organic Textile Standard (GOTS) sets globally recognized requirements for organic textiles. From harvesting the raw materials, environmentally friendly and socially responsible production to labeling. In 2022, our umbrella organization Jolo Fashion Group received the GOTS certificate. With this certificate we can guarantee that the GOTS quality mark is pursued throughout the entire chain.
OCD:
35% of the cotton we used for our summer collection in 2024 is OCS certified. Organic Content Standard (OCS) encourages farmers to switch to organic farming, helps companies develop organic textiles
authenticate and provide farmers with access to the global market.
Recycled polyester:
25% of the polyester we use for our summer collection in 2024 is recycled polyester. Polyester waste is melted down and processed into
grains from which new yarns are then spun. This recycling uses relatively little energy, water and fossil raw materials.
PACKING AND TRANSPORT
All our clothing is packaged in recycled plastic
polybags and provided hang tags made from recycled cardboard. We use recycled plastic shipping bags for the packaging of our webshop orders. These bags have an extra adhesive strip, so you can easily send your return shipment back in the same bag!
In addition, in 2023 we started compensating for the CO2 emissions released when sending our packages. We have become a member of DHL's GoGreen compensation program and pay a GoGreen surcharge per package. DHL ensures that our packages are shipped climate neutrally.