Sustainability

To reduce our footprint on this beautiful planet, we work throughout the chain in the most sustainable way possible. We not only value producing a beautiful collection, but also the bigger picture.

When designing clothing, we take developments in the world and the growth of children into account. In this way, our (unisex) clothes can also be meaningful in the next chapter, such as a new season, year of life or the birth of a second or third child.

83% of the items in our summer 2024 collection are
made with sustainable materials. The New Chapter uses recycled polyester and organic cotton. We challenge ourselves to use sustainable materials for 90% of our collections by 2025.

Organic cotton: .

We use both the GOTS and OCS quality marks for the organic cotton used in our clothing.

GOTS:
54% of the cotton we use for our summer collection in 2024 is GOTS certified. The Global Organic Textile Standard (GOTS) sets globally recognized requirements for organic textiles. From harvesting the raw materials, environmentally friendly and socially responsible production to labeling. In 2022, our umbrella organization Jolo Fashion Group received the GOTS certificate. With this certificate we can guarantee that the GOTS quality mark is pursued throughout the entire chain.

OCD:
35% of the cotton we used for our summer collection in 2024 is OCS certified. Organic Content Standard (OCS) encourages farmers to switch to organic farming, helps companies develop organic textiles
authenticate and provide farmers with access to the global market.

Recycled polyester:

25% of the polyester we use for our summer collection in 2024 is recycled polyester. Polyester waste is melted down and processed into
grains from which new yarns are then spun. This recycling uses relatively little energy, water and fossil raw materials.

At The New Chapter, we are committed to sustainable and social initiatives that make a positive impact. That is why we proudly participated in the pilot of FASHION.foundation in April 2024, a wonderful project by the LINDA.foundation. Through this unique webshop, families in poverty are given the opportunity to shop for new clothes and shoes for free, donated by various fashion brands.

During the pilot, 50 families were able to test the webshop, and the results were fantastic. This formed the basis for a large-scale launch in September 2024 during Amsterdam Fashion Week. Since then, 500 families have been able to fill their wardrobes with new items, from coats to shoes, providing them not only with clothing but also with a bit of self-confidence.

We are proud to have contributed as a partner to this special initiative and will continue to support projects that make a difference in the lives of children and families.