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CORPORATE STORY
THE NEW CHAPTER
"The New Chapter, inspired by real stories from parents, just like you. Made for children, to be children. Created for every new chapter, big or small.
Bringing a new life into the world is perhaps the biggest milestone ever. After all, as a parent (to be) you are at the beginning of a new chapter.
The pages are still blank, unwritten, but quickly fill with moments that will stay with you forever. From the first smile to the first steps and the first day at playgroup.
It is a colorful palette of firsts and every step in your child's development forms a first sentence, a page, a new chapter of your own story."
THE NEW CHAPTER
"The New Chapter collects unique stories from inspiring parents and translates them into hand-painted prints. Each print is unique in its kind and symbolizes the typical story of a family that other parents can identify with. These prints shine again in our collections, or chapters , consisting of different items of clothing. Although each chapter tells one specific story, all our collections have something in common. The refined colors, Nordic touch and contemporary look make the clothes suitable for all children from 0 to 4 years old."
SUSTAINABLE CHILDREN'S CLOTHING
"We don't just translate stories into prints and incorporate them into clothing collections for children.
The New Chapter does this with an eye for detail and a sense of style. We value not only the perfect picture, but also the bigger picture. That is why we design our garments with sustainable materials, taking into account both developments in the world and the growth of children.
In this way, our (unisex) clothes can also be meaningful in the next chapter, such as a new season, year of life or the birth of a second or third child. With this thought in mind, The New Chapter ensures that the chapters are suitable for every season. And that the fabrics feel so soft and pleasant that children can move easily and comfortably in the clothes.
Ultimately, they play the biggest role in the new chapter. Big or small and whatever it may be.”
THE PROCESS
"In each chapter, a mother, together with her family, is central. We use social media to look for women who match the norms and values of our brand.
Through the Partner Up program you can register to design a collection with us. Based on your story, mood board and color palette, we create a unique print. This print is the beginning of a new chapter."
THE NEW CHAPTER,
FEEL GOOD APPAREL FOR OUR LITTLE ONES