Feel good apparel for our little ones.

The New chapter is inspired by stories of real parents, just like you. Made for children, to be a child. Created for every new chapter, big or small.

The New Chapter collects unique stories from inspiring parents and translates them into hand-painted prints. Each print is unique and symbolizes the typical story of a family that other parents can identify with. These prints shine through all our collections, or chapters, consisting of different garments. Although each chapter tells one specific story, our collections have something in common. The refined colours and contemporary style with a Nordic touch make our products suitablefor all children from 0 to 4 years old.